KDHRC Presents at SRNT 2025

Last month, our Senior Account Manager Jordan Hartley and Account Manager Morgan Fleming traveled to New Orleans to engage with peers in the tobacco prevention field at the Society for Research on Nicotine & Tobacco. They focused on sessions exploring nicotine pouches—an emerging product gaining traction among youth and young adults. 

Jordan also had the opportunity to present research conducted in collaboration with the FDA, titled “The Real Cost E-cigarettes: A Mixed Methodological Approach to Testing Campaign Messages,” which shared the results of a novel mixed methodological approach to test draft campaign messages. The goal of the research was to explore whether a quali-quant approach could be used for efficient, cost-saving concept testing with strong scientific rigor.