In fall 2019, KDHRC proudly launched the AVOID prevention program—a discussion- and media-based youth vape toolkit that utilized all our program development prowess:
- Rigorous research and testing: AVOID’s evidence base is its super power. The program was built from accurate scientific information about vapes, vetted by the top experts in the field, and stress-tested by real-life educators and facilitators to ensure its teachability and youth engagement.
- Curriculum development: AVOID is anchored by videos and accompanying discussion guides designed to educate youth 12-16 years old on the potential risks associated with vape use. Community-based youth-serving organizations and schools can use AVOID to build knowledge, heighten perceived risk, promote anti-vaping attitudes, and decrease intentions to use vapes. The web-based platform helps instructors with little to no prevention background facilitate group discussions with teens about vaping facts and risks and capture simple data on class performance. Virtual and in-person focus groups held with youth throughout AVOID’s development ensured that the curriculum’s content was accessible and engaging.
- Video production: Brief, informative, and humorous educational videos feature a teen talking about why other teens should avoid vapes, offering a peer-to-peer resource and keeping the audience engaged.
- Web-development: AVOID is delivered through a comprehensive web-based platform that allows teachers to fully implement the program online, track student test schools, aggregate results across classes, and report de-identified youth knowledge change up to the superintendent and even the district level.
We leverage digital and traditional media to raise awareness of AVOID as a commercially available resource. In our marketing, we emphasize that ongoing technical assistance is available, both in the technical implementation of the program, as well as more advanced initiatives like behavior change evaluation.