Dr. Kristen Holtz presents on lupus awareness campaign at the 2018 USF Social Marketing Conference in Clearwater, FL
Dr. Holtz presented findings from the American College of Rheumatology’s CDC-funded lupus awareness campaign to a room full of behavior change researchers and media experts. The campaign, titled Be Fierce. Take Control., increases awareness of lupus symptoms among symptomatic African American and Latina women ages 18-25. KDHRC supported the development and evaluation of the national campaign and its localized effort, the Playbook Project. For more information on the campaign’s components and outcomes, visit the program page. To see the campaign, click here.