Preventing drug abuse through persuasive information and early education.
Drug abuse is a significant public health and public policy issue because of the widespread economic, social, and personal costs of addiction. Moreover, the rise in prescription drug abuse is challenging the effectiveness of existing prevention techniques. As a result, public health officials, public policy makers, and local communities are acutely aware of the need to increase the delivery of effective prevention programs as well as measure their impact and cost-effectiveness in combating drug abuse.
The KDHRC program on Drug Abuse Education and Prevention investigates emerging trends in substance abuse and its effective prevention. Using social marketing, school-based prevention, and science education, we excel in reaching young people with persuasive information about the risks of drug use.
“Above the Influence” (ATI) was a national social marketing campaign to reduce and prevent teen marijuana use by persuading teens that substance use is part of the larger world of negative influences that affect them.
POP-D is an engaging and effective prescription drug prevention program for students in grades 6-8.
SecuRx.com supports school administrators as they develop school-wide policies and procedures to prevent and address prescription drug diversion and abuse.
Despite a large effort in tobacco use control and prevention, youth tobacco use has remained steady since 2011. The FDA’s “The Real Cost” campaign reaches youth with persuasive anti-tobacco messages.
Programs in this focus area offer school-based efforts to stem the diversion and abuse of prescription drugs; craft science-based mass media messages to prevent youth tobacco use; arm community-based organizations with tools to prevent e-cigarette use; and use social marketing to prevent substance abuse.